Property Detail
Previously marketed by another agent in March 2024, this two-bedroom, first-floor apartment in a small, well-kept development of just eighteen homes in Hitchin was struggling to attract serious buyers. The vendors were frustrated by the lack of feedback and support from their previous agent. While some viewings had taken place, no meaningful updates were provided, leaving the vendors feeling uncertain and unsupported.
In August 2025, the vendors approached us, seeking a fresh approach and more effective marketing to achieve a successful sale.
The Property
Set against a backdrop of mature woodland on the west side of Hitchin, the apartment offers a peaceful yet convenient location. Oughton Head Nature Reserve, Waitrose, the library, and the town centre are all within easy reach.
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Lounge & Kitchen: Full-width windows fill the lounge and modern white gloss kitchen with natural light. The lounge comfortably accommodates both seating and dining areas, while the kitchen offers a good range of cabinets, ample work surfaces, and space for appliances.
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Bedrooms & Bathroom: The principal bedroom is a generous double with built-in wardrobes, while the second bedroom includes a built-in cupboard. The bathroom features a tiled finish with a heated towel radiator.
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Additional Features: Wide hallway, six cupboards inside the flat, a brick-built store, garage, unallocated parking, resident-owned lease with 966 years remaining, double glazing, and gas central heating via a recently fitted Vaillant combi boiler.
Our Approach
Upon visiting the property, it was clear that the previous marketing photos were of poor quality. Clutter such as washing equipment and bathroom bottles had been left in the shots, and there were too many unnecessary photos of each room.
We spent three hours at the property:
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Moving and rearranging furniture to maximise the sense of space.
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Removing clutter and personal items for a cleaner presentation.
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Changing the sofa layout in the lounge to enhance flow and functionality.
We then captured high-quality professional photographs and produced a compelling video tour. The video received 6,000 views in its first week alone, generating immediate interest.
The Result
Within 24 hours, we received our first lead — a retired couple who were a perfect match for this intimate development. With just 18 homes, most occupied by older residents, the apartment’s long lease, reasonable service charges, and beautiful gardens made it ideal for them.
An offer at the full asking price was made that very night and accepted by the vendors, resulting in a quick and successful sale.