When M A S O N S opened its doors in 2021, it entered a lettings market dominated by well established agencies, many with decades of history behind them.
Less than five years later, Rightmove market share data for the previous 12 months ranks the independent Hitchin agency third across the SG4 and SG5 postcode areas for new lettings instructions, available rental stock and properties let agreed.
For director Luke Mason, the figures are less about rankings and more about what they represent.
“We’re incredibly proud of how far we’ve come in a relatively short space of time, but more than anything we’re grateful to every landlord who has trusted us with their property. Every instruction represents someone’s confidence in our business, and we never take that for granted.”
Since launching, M A S O N S has focused on building its reputation through honest advice, proactive communication and exceptional marketing. Rather than chasing rapid expansion, the agency has concentrated on delivering a genuinely personal service for landlords, tenants, buyers and sellers across Hitchin and the surrounding area.
Today, M A S O N S provides residential lettings, property management, tenant find services and residential sales throughout Hitchin, Letchworth Garden City, Stevenage and the surrounding villages, working with everyone from first time landlords to experienced buy to let investors.
Luke believes the role of a modern letting agent has changed significantly in recent years.
“Being a letting agent today is about far more than simply finding a tenant. Landlords are navigating increasing legislation, changing compliance requirements and growing responsibilities. Our role is to make the process straightforward, protect their investment and give them confidence that everything is being looked after properly.”
Alongside traditional values of personal service and local knowledge, M A S O N S has invested heavily in professional photography, cinematic video tours, drone photography, digital marketing and artificial intelligence to ensure every property receives the very best exposure.
“Technology has transformed the way people search for property, but it should enhance the customer experience, not replace it. We use AI to help us work more efficiently behind the scenes, giving us more time to spend advising clients, negotiating and building relationships. Property will always be a people business.”
The agency has also become known for its accompanied viewings seven days a week, detailed tenant referencing, proactive property management and transparent communication throughout every tenancy.
Luke says the business has grown steadily through recommendations, repeat clients and long term relationships.
“We’ve never measured success purely by the number of properties we manage. Our aim has always been to build a business that people genuinely enjoy working with and feel confident recommending to family, friends and colleagues. If we continue delivering outstanding service, the growth naturally follows.”
As the private rented sector continues to evolve, M A S O N S remains committed to investing in the latest technology while maintaining the personal service that many landlords feel has become increasingly difficult to find.
Whether you’re looking for an experienced letting agent in Hitchin, professional property management, a reliable tenant find service, or advice on your first buy to let investment, Luke believes local knowledge and trusted relationships remain the foundation of great service.
“We’re still an independent business, and that’s something we’re incredibly proud of. We’re ambitious, we’re always looking for ways to improve, but our values haven’t changed since day one. We simply want to provide the very best service we can for every client who chooses to work with us.”
About M A S O N S
M A S O N S is an independent estate and letting agent based in Hitchin, specialising in residential lettings, property management, tenant find services and residential sales across Hitchin, Letchworth Garden City, Stevenage and the surrounding areas.
Source: Rightmove Plus Market Share Reports, SG4 and SG5 postcode areas, lettings market, previous 12 months. Rankings relate to New Instructions, Available Stock and Let Agreed properties for the period 26th July 2025 to 26th July 2027.